This guide is intended to help you understand the advantages of Google Analytics and walk you through some of its most useful features.


What you’ll learn:cover-_0000s_0002_beginners-guide-to-GA

  • How to implement GA tracking code across your website

  • How to maintain data accuracy

  • How to define conversions

  • How to automatically generate reports in multiple formats

  • How to set up one of the most useful features of GA to track transactions and order values

  • How to find the most influential channels that convert on your website

  • How to deepen your understanding of Google Analytics by taking the GAIQ exam


Whether you are an SEO consultant, a client of Slingshot SEO, an Internet marketer or an executive in a medium or large business, there are insights you should know to get the most out of your analytics package.

Download the Guide