Beginners Guide to Google Analytics

This guide is intended to help you understand the advantages of Google Analytics and walk you through some of its most useful features.


What you’ll learn:

  • How to implement GA tracking code across your website

  • How to maintain data accuracy

  • How to define conversions

  • How to automatically generate reports in multiple formats

  • How to set up one of the most useful features of GA to track transactions and order values

  • How to find the most influential channels that convert on your website

  • How to deepen your understanding of Google Analytics by taking the GAIQ exam


Whether you are an SEO consultant, a client of Relevance, an Internet marketer or an executive in a medium or large business, there are insights you should know to get the most out of your analytics package.

Download the Guide