This guide is intended to help you understand the advantages of Google Analytics and walk you through some of its most useful features.
What you’ll learn:
- How to implement GA tracking code across your website
- How to maintain data accuracy
- How to define conversions
- How to automatically generate reports in multiple formats
- How to set up one of the most useful features of GA to track transactions and order values
- How to find the most influential channels that convert on your website
- How to deepen your understanding of Google Analytics by taking the GAIQ exam
Whether you are an SEO consultant, a client of Slingshot SEO, an Internet marketer or an executive in a medium or large business, there are insights you should know to get the most out of your analytics package.