Featuring a preface by Chad Pollitt, Co-founder of Relevance, this book strives to deconstruct KEY Content Marketing principles using easy to understand metaphors that make it a breezy read.
To quote the writer, Neema Kapoor, marketing strategist and managing editor of Relevance
"I wish I could say that reading this book will turn you into a successful content marketer in 10 easy chapters but I KNOW it will help you better access, optimize, and use what you ALREADY know. It is intended to empower you to embrace the dynamics of the post internet world (of infinite marketing complexities and opportunities which are as nerve wracking as they are powerful) through a concept that has long come of age"
This e-book offers :
The information outlined in this eBook lays the foundation for any marketer-digital or not, to create and EXECUTE a sustainable content strategy in 2018.