The 2016 Enterprise Buyer's Guide to SEO

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Enterprise marketing executives have faced no shortage of challenges in 2015. The world of digital marketing seems to turn on a dime, and today’s executives must be adaptable to succeed. The realm of organic search is no exception – its breadth of influence in marketing has grown dramatically in the past year alone.

True SEO solutions are more complicated than they used to be. Finding the right SEO partner is now more critical than ever before.

In this guide you will learn:

  • 2016 organic search trends
  • The foundation of a sustainable SEO strategy
  • The strategic framework for sustainable SEO
  • Common traits of winning SEO providers
  • Must-ask questions to include in an RFI/RFP

This guide was written to help enterprise marketing executives understand what it takes to implement a sustainable SEO strategy amidst an ever-changing search landscape – and how to pick the right partner to lead them to success.

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