When executed strategically, an infographic can accomplish the mission for which it was originally designed — to visually and effectively tell a story to a targeted audience, thereby boosting online visibility and brand awareness for its host.
Unlike many other forms of media, infographics have greater potential for discovery and shareability. They also contribute to the conversion funnel by the inclusion of appropriate call-to-actions on hosting landing pages on the brand’s domain.
To get the most out of an infographic, it’s important to take a cohesive approach that includes indepth research, appropriate aesthetics, and strategic placement and promotion.
In this guide, you will learn:
The value of infographics
How to identify the conversation
How to develop your infographic
How to involve the client
How to brand, place and promote your infographic