Native Advertising Manifesto

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According to globally-recognized author and speaker, Mark W. Schaefer, "The overwhelming amount of information density (content shock) is by far the most profound issue marketers face today."

How do you stand out today? This is the problem that Chad Pollitt set out to answer in his newest book "The Native Advertising Manifesto."

In this book you will learn:

  • Why today's paid distribution is broken
  • How to align your paid content distribution with your buyer's journey
  • Why organic and social visibility has dropped off for major brands
  • How to leverage native advertising

The information outlined in this book lays the foundation for digital marketers to have profitable and successful native campaigns. All in a short amount of time, while simultaneously building a lasting audience.

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A special foreword by Mark W. Schaefer 

Mark Schaefer has been featured on the CBS News, BBC, Fortune, CNN, The Wall Street Journal, The New York Times, Wired, and many other publications because of his clear-eyed expertise in digital marketing. His blog {grow} is among the top five business blogs of the world and he is often cited as one of the most influential marketing voices on the web.

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Written by Chad Pollitt

Chad Pollitt, a decorated veteran of Operation Iraqi Freedom and former Army Commander, is VP of Audience and Co-founder of Relevance. He was named a top five content marketing thought leader and top 20 CMO influencer, he continues to innovate by leading the emerging industry of online content promotion and distribution. 

 

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