Rackspace_LPCTA

 

Rackspace's expectations of driving organic traffic and increasing brand authority were exceeded by a keyword-focused campaign combined with a content marketing production and promotion process. 

This case study will show you the benefits of a tactical approach that involved:

  • leveraging earned media
  • increasing social signals
  • implementing a comprehensive content strategy 

See how Rackspace achieved a 212% increase in organic, non-branded traffic from 2011 to 2013 through collaboration with Relevance and BrightEdge. 

 

Download the Case Study