This DigitalRelevance case study describes the success that can be achieved by combining a keyword-focused campaign with an earned media production and promotion process. Rackspace's expectations of driving organic traffic and increasing brand authority have been exceeded by a tactical approach that involves leveraging earned media, increasing social signals and implementing a content strategy. 


Through collaboration with DigitalRelevance and BrightEdge SEO platform, Rackspace achieved a 212% increase in organic, non-branded traffic from 2011 to 2013.

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