Tapping Into Subject Matter Experts for Content Marketing Success

Involving experts will make your content more attractive to your intended audience, along with potential partners and media outlets. This 19-page guide explains how to identify and interview experts to create compelling content that answers the right questions.

This guide includes: 

  •  A summary of the expert identification, interview and follow-up process
  •  Key activities, timeframe, and scope for finding and interviewing experts
  •  Five checklists for identifying and interviewing experts
  •  Six useful tools that will help you search for experts 
  •  Sample emails to guide your efforts

Insights from subject matter experts are a key component of an integrated content marketing strategy. Download the guide and start maximizing your content marketing potential today.

Download the Guide