Learn how Teradata reached their target audience, earned over 3,000,000 media impressions and stood out amongst a large field of data experts. See the opportunities identified and the steps taken to achieve their success and continuing influence over a niche target market.
This case study details:
- Teradata's background and inevitable need to target a niche audience
- How the Relevance content marketing and promotion strategy was essential in reaching Teradata's target audience
- Step-by-step process of how Relevance and Teradata partnered together to understand their target market and the media outlets they frequent