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They’ve been drilling it into the heads of journalists for decades. Whenever you write a news story, be sure to answer the five basic questions: Who, What, When, Where and Why.

These are the same questions you need to ask yourself when you’re developing a plan for some top-shelf website content.

This guide will give you greater confidence in how to create content that knocks the socks off your readers – and sets you apart from competitors in your industry.