The Anatomy of Tomorrow’s Sustained INFLUENCER MARKETING Strategy Today
In this book, Content Promotion Expert and Relevance Co-founder, Chad Pollitt explores the Influencer Marketing strategies and tactics that led one company to grow its revenue 35% YoY. The company has truly put influencer marketing at the center of its online and offline marketing strategy. Renowned Content Marketing Thought Leader, Robert Rose, has added a foreword that explores the very first known example of influencer marketing that goes back to the 16th century.
In this book you will learn:
- How to find influencers
- The power of influencer content
- How to negotiate with influencers
- How to keep influencers coming back to contribute more
- About vendors that specialize in influencer advertising (paid influencer marketing)
The information outlined in this book lays the foundation for content marketers to have successful and profitable influencer marketing campaigns, while simultaneously building a lasting audience.
