In this e-book, marketing strategist and also Managing Editor for Relevance, Neema Kapoor explains how "Instead of the impartial popularity contest host that it was, Google is now a purveyor, distributor, censor and even the contestant in a fasting changing SEO game". 

She then deep dives into the 15 advanced features set to dominate the Google SERP page in 2018 along with helpful tips on how to leverage them to your advantage. 

In this eBook you will learn:

  • Why your SEO may no longer be giving you positive ROI.
  • How-to instructions on ranking for the Advanced Google SERP features.
  • Changing Role of SEO in 2018.


The information outlined in this eBook lays the foundation for any marketer to create and plan  a sustainable search strategy in 2018.