A 2014 Practical Guide for Marketing Executives, Managers and Practitioners

SEO is starting to look a lot like good ol’ fashioned marketing and PR

SEO has come a long way since the late 90’s. Algorithm updates and advancements in technology have made it harder and harder for brands to sculpt their search signals in order to gain maximum search engine visibility. 

This presentation looks at two highly visible brands and explains what they do to drive copious amounts of search traffic. The explanation just might surprise you, too.

The webinar includes:

·         SEO – A brief history

·         Google’s view

·         How Moz and HubSpot do on-page SEO

·         How Moz and HubSpot do off-page SEO

·         How you can do it, too


Meet the Presenters:



Chad is a decorated veteran of Operation Iraqi Freedom and former Army Commander; member of a Forbes Top 100 List and the VP of Marketing at DigitalRelevance. He authored "51 Things Your Mother Taught You About Inbound Marketing" in 2013 and is a regular contributor to the Huffington Post.




Bradley Smith is an Inbound Marketing Consultant at DigitalRelevance. He graduated from the Indiana University Kelley School of Business with a B.S. in Business Management. He has a strong background in software development and has been involved with digital marketing since 2005.


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