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With approximately 4,300 accredited colleges and universities in the United States, students have more choices than ever. So where do students go to learn more information about which school is right for them? Google.

In an increasingly global and highly connected online world, those seeking higher education are turning more and more to search engines to sort through the multitude of options before them. This pattern presents a huge opportunity for universities wanting to make a great impression before students ever step on campus.